Brand Character Animation

Mock-up character design and animation for kiwi streetwear clothing brand ILabb. This was quite a small project that lasted for 2 weeks.

Here pictured on the right is the final character design. Since Ilabb deals with active wear, sports wear and action sports, I wanted the character to reflect this. I wanted a character to show this and have some sort of theme of being 'extreme'. So I felt a Tuatara would be a perfect fit since to me a Tuatara is quite an extreme animal.

Final Character Design

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